Who built this

A small studio, a long lineage.

22 PF is built by a small team operating out of the Trust Research Advisory practice in India. We've spent two decades reading how trust forms between brands and people. We turned the same lens on how people read each other.

Why this exists

Most personality instruments either reduce the person (16 types, 4 letters) or refuse to commit (open-ended profiles that read like horoscopes). The relational behaviour of a real person sits between those: specific enough to name, varied enough to deserve 2,916 distinct readings.

We built the test we wanted to take. The one that names what's actually there, in language we'd use in a real conversation, with the confidence we've actually earned.

What we believe

• People are growing. A read taken today does not bind the person it reads tomorrow.
• Readers are intelligent adults. The system reports observations and trusts the reader to interpret their own life.
• The framework is closed. Discipline beats novelty. Comparisons across years require the same map.
• The reading is the reader's. Not the platform's, not the algorithm's, not a database asset for some other product.

How we are funded

By the readings people pay for. Not by advertising. Not by selling data. Not by venture capital. The economics are simple: a fair price for a fair read.

Getting in touch

Write to hello@22pf.net. We read everything. We reply to most.

Last updated: 11 May 2026.